Smitten Ice Cream

A motion graphic video promo  for Smitten Ice Cream to promote a seasonal flavor–Honey Honey.

Heading

Motion Graphic
Illustrator

Tools

Illustrator
After Effect

Timeline

Feb-April 2022

Deliverables

Motion Graphic Video

01 Overview

Project

Smitten is a San Francisco based ice cream vendor founded in 2009. their ice cream is made to order by their patent Brrr® machine. They offer seasonal flavors from time to time. Motion graphics can be a good way to promote their latest seasonal flavor–Honey Honey.

Goals

To create a motion graphic video that promote Smitten Ice Cream’s seasonal flavor–Honey Honey, from start to finish.

02 Research

Moodboard

03 Design Process

Storyboard

I drew up the storyboard after I created the moodboard. I would like the theme of the video feel like spring and fresh.

Illustrations

After the storyboard got approved, I started creating the Illustrations. I wanted to give off a cute and whimsical vibe and feel, so I drew the illustration in a cartoonish style and used bright colors. The font choice–Guilia font, also matched the theme.

After Effect

After the illustrations, I composed the video in After Effect, created a rough cut version and made more refinement on the tempo after feedbacks.

04 Final Cut

Thank You!